Alex

Trochut

My name is Alex Trochut.

I look at each piece of work as an opportunity for a new experience.

I make images and videos that you can read.

My work is expressive. It’s often highly detailed but the overall image is clean. I have a tendency to mix geometric and fluid forms. Ambiguity and duality are also recurrent themes in my works, as are letters, numbers and symbols.

I am a digital craftsman. I often get asked if I do my work with a computer. The answer is yes, but when I can, I also like to create physical objects and photograph them.

I studied at ELISAVA in Barcelona, and I really enjoyed my classes there. I’ve also lived in Berlin, however my studio is currently in Brooklyn; this is where I can best live the life I like.

I started getting into illustrated typography in design school. I’m not a great figurative illustrator but I found a comfortable space mixing the typography and illustration.

My studio is always messy – you might be surprised to learn that I also have pretty bad handwriting!

I’m most known for letters and ‘weirdness’. The three things currently inspiring me the most are sloths, beaches, and cold beers. I think of myself as a chameleon who was put on this planet to taste the rainbow!

The best thing about working on commercial projects is getting to learn about my clients. Each new project gives me the opportunity to find myself in new and exciting creative places.

Often the most challenging part of the process is to figure out the methodology. I try to get lost, discover happy accidents and break my routines. It can be hard to find a client that likes to experiment and take the risks that this process implies, so usually I collect my ‘accidents’ and save them for the right occasion.

For Z by HP, I recently created 10,000 unique designs using an algorithm that HP have developed. It is a fascinating tool to create collectable packaging and custom content. This artwork was created to interpret the theme ‘the power to reinvent beauty’.

One of my favourite projects recently was this series of cover designs as well as a box set for Penguin Galaxy. I got to reimagine six sci-fi classics.

The key to good design is empathy. I’m really excited to experiment more with ‘feelings’ rather than ‘meanings’, and to see the kind of messages I can communicate by doing so.

One of my all time favourite projects was for the Rolling Stones. I designed the cover for their album Rolled Gold – The Very Best of the Rolling Stones.

While I’m not doing client work, you can probably find me playing some records or experimenting with my personal projects. Recently I’ve been playing around with optical and kinetic art to see movement in shape and colour.

Most of my work starts with a very loose sketch. Then I let the process guide my decisions.

I have been lucky enough to speak at a wide range of conferences around the world. These include Graphika Manila, Blanc Festival, TypeCon, OFFF, Typographics, Design Thinkers and Semi-Permanent.

Receiving professional recognition is incredibly valuable. I have been lucky enough to be honoured by several industry pioneers, including The Type Directors Club, Communication Arts, Graphis, Cannes Lions, D&AD, ADC, and I also received a nomination at the 2015 Grammy awards for my cover design of Rolled Gold.

That’s me! If you want more, check out my full folio and Instagram. Got a brief? Contact me and the good folks at Jacky Winter.

With Jacky Winter you work directly with the artist alongside a hands-on producer—it’s a power-up for your artwork commission.

With Jacky Winter you work directly with the artist alongside a hands-on producer—it’s a power-up for your artwork commission.

With Jacky Winter you work directly with the artist alongside a hands-on producer—it’s a power-up for your artwork commission.