Lloyd Stratton

Lloyd Stratton is an illustrator from the coastal city of Brighton, UK. Recognised for his intricate, hand crafted pen and ink drawings, Lloyd’s signature monochromatic dot-work style embraces traditional craftsmanship while applying a clean, contemporary finish across both print and digital platforms.

With a youth rooted in Brighton’s vibrant rock and indie music scenes, Lloyd’s career in illustration began early, designing band merch and gig posters before branching out into skateboards, textiles and fine art prints. Now perhaps best known for his illustrated alcohol label art, Lloyd has collaborated with industry heavyweights including Kraken rum, Teremana tequila and James Squire, helping them embrace their brand heritage through his striking visuals.

Drawing a heavy influence from the natural world as well as folk art, vintage tattoos and retro western Americana, Lloyd approaches his illustrations with thoughtfulness and meticulous attention to detail, using texture and contrast to provoke a sense of nostalgia, intrigue and charm.